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Ellen Didier

Marketing Expert. Dynamic Speaker.

Strategist, entrepreneur, dynamic presenter and facilitator, Ellen is a highly sought-after speaker for community and corporate conferences and events. She is known for her ability to connect with audiences and weaves over 20 years of experience with local, regional, and national markets into every presentation. As a facilitator, Ellen engages audiences to learn their goals and develop tactical, transformative roadmaps for improving communication. Ellen combines humor and authenticity with valuable insight to provide real-world, actionable strategies.

Ellen founded her company, Red Sage Communications, Inc., in 2006 to help businesses, communities, and organizations achieve their goals by taking a more strategic approach to marketing. Named the 2013 Small Business Person of the Year for Alabama by the US Small Business Administration, her leadership developed the company into a prominent strategic marketing and communications firm recognized each year with awards in both local and international graphic design and web design competitions.

Ellen has led branding and marketing initiatives with clients ranging from economic development groups to national companies including top executives from different facility locations nationwide. She looks forward to providing practical solutions, thoughtful innovations, and results-oriented strategies easy to implement within your organization.

A graduate of Leadership Alabama Class XXII, Ellen is passionate about giving back to her community, currently serving as Vice President of the Rotary Club of Decatur, and as board member for the Decatur City Schools Foundation, Athens State University Board of Visitors, and the Calhoun Community College Foundation. She is past chair of WBCNA, the Decatur-Morgan County Chamber of Commerce, and the Decatur City Schools Foundation.

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Corporate Topics

10 Step Strategic Planning

Strategic planning doesn’t have to take a ton of time or resources. Follow Ellen’s basic 10-step process yearly to stay strong as a company and focus on activities and goals that help growth.

Blogging Dos and Don'ts

Blogging is an important piece of a company’s marketing strategy. Ellen discusses blogging best practices and implementation strategy to build engagement.

Branding 101

Ellen has refined branding for new and existing businesses to name companies, products, product features, services, or even to create a tagline or slogan. Her strategic branding process results in high-impact names that encourage results.

How to Be Strategic with Your Marketing

Ellen brings her 20 years of marketing experience to the table with this hard hitting presentation that discusses how to identify target audiences, hone your message and create high-impact, high-result strategies.

How to Build a Killer Website

A website is often the first impression of your business and therefore a huge influencer for potential customers. Ellen investigates the science behind great web design, messaging, and programming and has compiled best practices in to this helpful presentation.

Community Topics

Branding Your Community Strengths

A well-defined brand captures your community's personality, champions its strengths, and helps it resonate. Ellen expertly walks you through developing a clear and memorable identity that positively impacts your community.

Retail Recruitment Tools and Marketing

When competing for retail development, communities need to show more than demographics and statistics. Ellen helps communities identify their unique position and selling point for results-oriented recruitment efforts that attract and retain retail.

Showcase Your Community

Ellen stays current with changing industry trends so you don’t have to. Her comprehensive approach helps communities audit their current brands, strategically plan recruitment, and identify key marketing efforts to target best-fit audiences.

Strategically Drive Economic Development with Marketing

Ellen’s comprehensive marketing solutions will better position your community or community organization and help you strategically reach your target audiences.

Sample Presentations

Blogging: Why and How

Blogging: Why and How

Business Development and Marketing

Business Development and Marketing

Leverage Your Business with Market Research

Leverage Your Business with Market Research

Online Reputation Management

Online Reputation Management

Retail Recruitment for Communities

Retail Recruitment for Communities

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