6 Ways to Drive Economic Development through Social Media

6 Ways to Drive Economic Development through Social Media

For many economic development organizations, social media isn’t necessarily high on the priority list, BUT having the right person see it at the right time could spark an interest in your community over a different one. Here's 6 ways that social media creates the visibility many economic development organizations need to help drive growth.

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Content Marketing: It’s more than just a buzz word

Content Marketing: It’s more than just a buzz word

When we talk about content marketing, it’s common to only think about the written word: blogs, articles, graphics, etc. But it’s important to remember that content marketing isn’t a one-medium idea, it’s a multi-channel strategy for all of your marketing materials and platforms.

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Nine Communities that Do Design Right

Nine Communities that Do Design Right

Community marketing is not an easy task. In fact, that phrase tends to be one of the most common phrases we hear from our community clients. Why? Because communities have a lot of opinions to listen to, a lot of audiences to market to, and a lot of campaigns to focus on. But there is also a fun, exciting aspect to community marketing. If it’s done right, it’s extremely effective.

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Finding the Right Advertising Platforms for Your Community

Finding the Right Advertising Platforms for Your Community

Online advertising has evolved into one of the largest and most effective forms of advertising and has many organizations, especially communities, questioning whether or not traditional advertising tactics are still relevant and useful. Well I’m here to tell you that traditional advertising methods are still extremely important for communities, but it’s also important to incorporate new, online advertising efforts into your advertising plan as well.

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